About the Fish Tank


We designed a tool with you in mind, not us. We call it The Fish Tank. The all-in-one CRM and small business management tool that you'll actually use, giving you all the detail you need. No more. No less.

We are not like the others. We got into this because we saw an opportunity to help businesses in a way that others can't. So instead of designing a tool just like everyone else's, with the mantra of the more we can pack into this the better, we did something a little different. We've paid attention to the real needs of businesses and designed a tool that is process driven, thereby teaching businesses what's really important and how to manage effectively. Part of that was to also be mindful of how much time and effort a person put into using our tool…we can proudly say, not much effort at all. With just a little input on your part, our tool delivers maximum output.

Most tools designed are for those few who like to spend their days combing through reams of complicated to understand data. They are outrageously expensive, take months and sometimes over a year to implement, speak a lingo that most businesses don't get, and requires months and months of training just to understand the most basic of functions, including decoding cryptic charts and graphs. Sometimes too much is just too much.

Alternatively, there are tools on the market that are simple to use, and inexpensive, but the problem with them is that they are incomplete, leaving you with no choice than to use 4, 5, 6+ tools to get the insights you need. This option gives you the additional problem of going on a scavenger hunt to find and integrate your data from multiple tools so that it is useful to you. Otherwise, what's the point?

The Fish Tank Advantage:

  • Gives you intelligence to make better decisions, not costly errors.
  • Helps you and your team stay accountable to the mission.
  • Allows your team to collaborate so that you stay on track, on time, and on budget.
  • Allows you to collaborate on any project.
  • Provides just the right amount of financial info to keep you in the black and beyond.
  • Helps you identify opportunities and move leads through the pipeline effortlessly.
  • Takes the guess-work out how to spend your marketing and advertising dollars.
  • Helps you communicate with your prospects and clients in a meaningful way.
  • No setup.
  • No customization.
  • No IT guy.
  • No scavenger hunt.
  • No cryptic charts.
  • Friendly. Easy to use.
  • Web-based.
  • Naturally scalable.
  • Real-time data.
  • Intuitive user interface.
  • Powerful and complete.
  • Full access to all features.
All the detail you need. No more. No less.